If you want to develop a larger following quickly, you might want to look into referral marketing.

When you own a small business it’s not really possible to dole out thousands of dollars on a marketing campaign. Don’t get frustrated.

As you look for ways to give back to your customers this holiday season, think about what they need most from you.

Showing your appreciation to new and loyal returning customers will go a long, long way to create a positive customer experience.

A Call-to-Action (CTA) is a short phrase, clickable text, image, or button that prompts your web visitors to take immediate action.

As small businesses, we face the hurdle of competing with corporations whose marketing dollars triple what we make in a year. Yet, the...

Marketing Automation is a software platform (like Hubspot) that streamlines, automates, and measures marketing tasks and workflows.

If you don’t use social media for your small business, you could be missing out on a lot of customers. Get ten tips to help you.

When thinking about a business partnership, it's important to think about a group of synergistic, non-competitive businesses.

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?

Coupons are a good way for many businesses to attract new customers and generate return visits.

Marketing to existing customers is a great way to increase your business. You know these people will buy from you, so you just need to...

Get more business in the new year. Start with a review of your website, social media accounts / presence and create an email campaign.