Small Business Marketing Idea: Coupons and Giveaways

Offer coupons

Coupons are a good way for many businesses to attract new customers and generate return visits. Research shows that people will go out of their way to use a coupon. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.