Small Business Marketing Ideas: Tips for Advertising Your Local Business.

When you own a small business it’s not really possible to dole out thousands of dollars on a marketing campaign. Don’t get frustrated. There are some inexpensive and free ways that you can promote your local business.

Check out these tips.

Use Google My Business to optimize for local search.
- Ranking high in local search shows that you’re a legitimate and relevant company.
Network at in-person (and virtual) events when possible.
- Connecting with fellow professionals at industry networking events is a great
  opportunity to meet potential consumers in a place where they are eager to discuss your business.
Speak at an association or local event.
- Similar to networking, speaking at an event about a topic related to your industry is another way to exhibit your expertise. Giving a thought-provoking and powerful speech will draw attention to you and, by association, your business, which can increase brand awareness and prove your business is qualified to tackle consumer’s challenges.
Put up brochures or flyers.
- Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time. You can create free brochures and flyers on PowerPoint or Canva.
Run geo-targeted Facebook ads.
- Facebook has more targeted advertising capability than any other platform. In
  addition to being able to advertise to a certain type of consumer based on their interests or job description, you can target people who fit that criteria in a certain location. By putting a few dollars per day behind a geo-targeted Facebook campaign, you'll build up a local following over time.
Invest in direct mail campaigns.
- With direct mail, you'll know that the right audience in your nearby area is receiving your promotions. While a single batch of mailers may not be enough to drive tons of business, doing frequent campaigns will increase the number of impressions you make on your audience, which in turn drives brand awareness and keeps you top of mind.