ABOUT
Beth Mayhew brings over two decades of versatile expertise in developing, managing, implementing, and analyzing diverse marketing and communication programs. With over 10 years of hands-on HubSpot implementation across various organizations, Beth founded Mayhew MARKETING LLC to aid fellow marketers in implementing and mastering HubSpot. Her aim is to assist in attracting and engaging prospects and customers through imaginative marketing campaigns and effective lead nurture programs.
PROFESSIONAL EXPERIENCE
-
Marketing Automation - Implementation and management of HubSpot marketing automation system.
-
Inbound Marketing - Strategy, management, and execution of buyer's journey, persona creation, targeted landing pages, lead scoring, lead nurture, workflows, campaign tracking and evaluation of targeted campaigns.
-
Lead/Demand Generation - Planning, management, execution and analysis of targeted lead generation plans that include email, Web, print, PR, social and content marketing.
-
Email Marketing - List curation and segmentation, email template design, email content, A/B testing, deliverability and tracking (opens, clicks, undeliverables, actions).
-
Integrated Marketing - Development, management, execution and analysis of print, Web, social, and email marketing tactics and metrics for organizations and programs.
-
Social Media Management - Facebook, LinkedIn, Twitter, YouTube.
-
Database Management - Customer Relationship Management (CRM)/Association Management System (AMS) software solutions to include HubSpot and Salesforce.
-
Website Content Management - Plan, design, write, edit and upload copy and imagery to your Website.
-
Event Management and Marketing - Brella virtual event setup. Planning, budgeting, logistics, promotion, speakers, sponsors, and attendee registration for conferences, trade shows, and traveling seminars.