Small Business Marketing Idea: Focus on Existing Customers

Marketing to existing customers is a great way to increase your business. You know these people will buy from you, so you just need to turn them into repeat customers.

When people buy from you, ask if you can add them to your email list. Then, send them coupons, product/service updates, and news about your business. Send regular emails to keep your business front and center in your customers’ minds and to give them ample opportunities to purchase from you.

You could also start a customer referral program where you offer incentives for existing customers to introduce new customers to your business. For example, you might give referrers free products or services, or a discount off their next purchase.

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial.

Contact us today to learn how Mayhew Marketing can help you.