Small Business Marketing Tip: Your Website 'Contact Us' Page is Important.

The main purpose of any Website is to attract and engage the user - your potential customer. When you think about your Website design, you most likely think about your homepage, your blog, or your product/services pages. But what about your 'Contact Us' page?

Your 'Contact Us' page is one of the most important pages on your Website. For most companies, it's typically one of the most-visited pages.

Successful contact pages:

• Are easy to find so a visitor can quickly get in touch with you.

• Explain why someone should contact you, and how you can help solve their problem.

• Include an email and phone number so visitors can quickly find the right information.

• Include a short form using fields that will help the you (the business) understand who's contacting you.

• Include a call-to-action to provide visitors with another option if they choose not to complete the form.

• Showcase your company's thought leadership, whether that's by including a list of recent blog posts or articles about your in the press.

• Link to active social media accounts like Twitter, Facebook, Instagram and LinkedIn to give visitors a way to engage with your business.

• Redirect to a thank you page that explains when and how you'll be contacting them and links to helpful content and resources.

• Are creative and memorable so visitors associate contacting your brand with a positive or funny memory.

• Show off what your brand does so visitors and potential customers can get a sense of the work you do before they even get in touch.

• Avoid unnecessary fields and words so your page remains as straightforward and simple as possible — no fluff!
  

It's important to make your contact information and other important information easy to find and highly visible. Always remember that you have just a few seconds to keep a user engaged and that most users will have short attention spans, so if the information is not right in front of them, you may lose them.