Small Business Marketing Ideas: Top Pages You Need on Your Website.

What are the most important and must-have pages you should have on your small business Website?

Every business is unique and needs something different. However, visitors to your Website (your potential customers) have set expectations of your Website, what information they expect to find on it and where on your Website they expect to find it.

Here are a few of the top pages you need to have on your small business Website.

Home page

The home page is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional.

What is your product/service?
Who is it for?
Why should they buy from you?
What should they do next?

About page

The about page is your opportunity to share your story and elaborate on your brand's vision and accomplishments. People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any Website. This page should give a brief summary of who you are, your company history and what makes you different from the competition.

What is your story?
Why should they care?
What makes you different?

Contact page

Your contact page is your chance to connect with your Website visitors and shows all of the ways they can get in touch with you.

Where can they find you?
When can they find you?
How can they contact you?
Don't forget your social media channels.

Products/Services page

Here you can list details about the products/services you provide. Begin the page with a summary of your services prior to outlining them. If your products/services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

Provide a summary of products/services.
Provide descriptions
What is the cost of your products/services?

The above pages are must-have pages, but there are others you may consider such as testimonials, a blog, resources, and make sure to add a sign-up form to collect email address.

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