Inbound Marketing Strategy & Checklist
- Beth Mayhew
- Apr 2, 2023
- 2 min read
Updated: 5 days ago
Inbound Marketing is a business methodology that attracts customers
by creating valuable content and experiences tailored to them.
While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections with your prospects and customers already looking for solutions to their problems.
A few steps to creating an Inbound Marketing Strategy include:
Attracting Visitors
Define your target customer.
Run an audit of your existing content.
Determine the types of content you need to create.
Consider the ways buyers search.
Create new content aligned with your buyer personas.
Turning Visitors into Leads
Have something to offer.
Create a Call to Action (CTA).
Create a targeted landing page with a form.
Create a thank you page.
Nurturing Leads into Customers
Engage your target group by providing relevant information at each stage of the buyer’s journey.
Move the prospects/leads you’ve created through your marketing and lead generation efforts, to the point where they become paying customers.
Tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.
Here's a short checklist to keep you focused.
Identify your campaign audience.
Set your SMART goals and benchmarks.
Create your offer(s) and landing pages.
Plan and build your automation and nurturing flows.
Kick-off your campaign with targeted email.
Write a blog post.
Share your post on social media.
Make your campaign SEO friendly and add in long-tail keywords.
Consider paid search and other channels.
Make sure to track where your traffic is coming from and how visitors are finding you.
Report on results.
If you have implemented HubSpot and need some help with specific projects, or you're looking at implementing HubSpot and need help getting started, please contact us to discuss how we can help you.
