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SERVICES & STRATEGIES

INBOUND MARKETING

  • Campaign Development

  • Targeted Landing Pages

  • Form Set-up

  • Social Media

  • Call-to-Actions (CTAs)

  • Email Creation & Sending

  • Campaign Evaluation

OUTBOUND / EMAIL MARKETING

  • Promotional & Transactional Emails

  • eNewsletters

  • List Segmentation & Sending

  • A | B Testing

  • Campaign Set-up & Evaluation

HUBSPOT MARKETING AUTOMATION

  • HubSpot Review

  • CRM Set-up, Data Integrity, and Property Review

  • Workflow Set-up & Analysis

  • Form Set-up

  • Email & Landing Page A | B Testing

  • Lead Scoring & Lead Nurture Campaigns

  • Campaign Evaluation

INBOUND MARKETING STRATEGY

Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Inbound marketing forms connections with your prospects and customers already looking for solutions to their problems.

An Inbound Marketing Strategy focuses on:

 

Attracting Visitors

  1. Define your target customer.

  2. Run an audit of your existing content.

  3. Determine the types of content you need to create.

  4. Consider the ways your buyers search.

  5. Create new content aligned with your buyer personas.

 

Turning Visitors into Leads

  1. Have something to offer.

  2. Create a Call to Action (CTA).

  3. Create a targeted landing page with a form.

  4. Create a thank you page.

 

Nurturing Leads into Customers

  1. Engage your target group by providing relevant information at each stage of the buyer’s journey.

  2. Move the prospects/leads you’ve created through your marketing and lead generation efforts, to the point where they become paying customers.

  3. Tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.

 

And, continuously promote your campaigns on social media every step of the way!

EMAIL MARKETING STRATEGY

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

An Email Marketing Campaign Strategy:

 

Whether it’s an email promoting your products/services, educational information you want prospects and customers to know about via an eNewsletter, or a thank you for a purchase, your email marketing campaign can be used to grow your subscriber database, generate more leads, and/or convert existing leads into customers. 

 

Have a plan.

  • Who is your target audience?

  • What is your goal?

  • What is your offer?

 

What type of email?

  • Promotional

  • eNewsletter

  • Transactional

 

Frequency & Timing:

  • How often are you sending your email?

  • What day of the week and time of day?

 

Create your email:

  • Create an engaging subject line.

  • Don’t forget the preview text.

  • Think about the reader when you write your body text.

  • Determine your Call to Action (CTA).

  • Personalization is important.

  • Include Imagery.

  • Make sure your email is optimized for mobile.

 

Measure your success:

  • Email Opens, Clicks, Click-throughs, and Conversions.

  • Email Bounces and Unsubscribes.

  • Email Sharing/Forwarding.

  • Email List Growth.

 

Testing 

  • Subject lines.

  • Email content.

  • Send times and days.

  • Images.

  • Call to Actions.

  • Colors, Layout, Design, and Tone.

 

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MARKETING AUTOMATION

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

A Marketing Automation Strategy:

 

There are many steps involved in creating a successful marketing automation strategy including defining your goals, determining your target audiences, mapping customer journeys, creating personalized content, implementing workflows, analyzing results, and continually optimizing your campaigns. In the end, marketing automation makes the process worthwhile, and having a strategy can help drive revenue growth, improve customer loyalty, and create an exceptional customer experience.

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Define your goals.

  • Lead generation/nurture?

  • Customer acquisition/retention?

  • Visibility/branding?

 

Determine your target audiences.

  • Who are they?

  • What are their needs?

  • Where do they find you?

 

Map your customer journeys.

  • Determine every touchpoint, interaction, and engagement your customer has with your business.

  • Map them to the stages in a customer journey: Awareness, Consideration, and then Decision.

  • Utilize marketing automation to engage with these potential customers at each stage of their journey.

 

Create personalized content based on your target personas.

  • Content that is segmented by your target audience and delivered at each stage of the buyer's journey will drive more leads.

  • Dynamic content--content that changes based on your customer profile and actions--ensures you deliver content that is relevant and engaging.

 

Implement workflows to automate processes.

  • The foundation of a successful marketing automation strategy is to provide timely, targeted messages to your audience. Workflows enable the delivery of tailored content to customers at every touchpoint throughout their journey.

  • Useful workflows can include customer onboarding, content delivery and lead nurturing, abandoned carts and incentives, cross-selling complementary products/services, win-back/re-engagement, and more. 

 

Consistently review and optimize your campaigns. 

  • Using analytics tools, you can monitor preformation and receive actionable insights. 

  • Most marketing automation campaigns include email marketing, so reviewing your analytics is essential--open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.

 

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