What is...Email Marketing?

Email marketing is a digital marketing strategy that involves sending emails to customers and/or prospects to promote products, share information, build relationships, or drive sales.

Common types of email marketing include:

• Newsletters: Regular updates with news, tips, or curated content.

• Promotional emails: Announcements about sales, new products, or special offers.

• Welcome emails: Sent when someone signs up or subscribes.

• Drip campaigns: A series of automated emails based on user behavior (e.g., signing up, abandoning a cart).

Benefits:

• Cost-effective

• Measurable (open rates, clicks, conversions)

• Personalized communication

• Builds customer loyalty

How HubSpot Helps with Email Marketing

HubSpot is an all-in-one marketing, sales, and service platform. It provides powerful tools to create, automate, and analyze email campaigns.

Here’s how HubSpot supports email marketing:

Email Builder

• Drag-and-drop editor—no coding needed.

• Pre-built templates or custom designs.

• Personalization tokens (e.g., first name, company) for tailored content.

Automation & Workflows

• Set up email sequences (e.g., welcome series, re-engagement).

• Trigger emails based on actions (form fills, page visits, etc.).

• Schedule emails ahead of time or send based on time zones.

Analytics & Reporting

• Track opens, clicks, bounces, and conversions.

• A/B testing for subject lines and content.

• Insights into what’s working and how to improve.

Segmentation & Lists

• Create dynamic or static contact lists.

• Target emails based on behavior, demographics, or lifecycle stage.

• Use smart content to show different messages to different segments.

Compliance & Deliverability

• Built-in tools for GDPR compliance and subscription management.

• Email health monitoring and suggestions to improve deliverability.

Learn more about our capabilities.

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