Get Creative with Your eNewsletters

Email newsletters are a great way for your business to send multiple messages to a captivated and qualified audience.

Creating email newsletters is easy!

What may not be so easy is generating the content month after month.

Here’s a list of ideas to get you thinking.

Favorable articles about your company
Business changes that impact your customers
A company anniversary or milestone
Recent award nominations or wins
A list of open positions for hire
Monthly business recap
A behind-the-scenes look at your company
A message from the CEO
Insight into your company’s history
Important dates to keep in mind
New use cases and case studies
A product video how-to
Little known uses for your product or service
Updates about new products and releases
An exclusive tip of the month
Images of your mobile app in action
Partner mobile app reviews
Deals and discounts
A cool new best practice or tip
New vendors for your products/services (like new stores or websites)
A top ten list
A survey or poll
Quotes—motivational or just plain funny (if appropriate)
Recent studies or surveys related to your business
Statistics and data points
Infographics
Updates about your social channels
A guest blog post from a partner or customer (testimonial)
Third-party apps and tools your audience would find useful
A roundup of your most popular blogs, videos, or services from the month or year
A team spotlight with pictures and bios
An interview with one of your executives
New hire bios
A “Dear Abby” type advice column
Photos your customers have shared
A blog post from someone on your team
A meet-the-customer-support-agents post
Positive feedback from customers
Information on your customer loyalty program
A “Thank You” to donors, event attendees, or customers
Frequently asked questions (FAQs) with answers
A customer service case and resolution
Before and after stories
New training opportunities
Free resources, like white papers and guides
Upcoming events and webinars
Webcast recordings of past events
Information about an event you’re sponsoring
Partner events related to your business
Community service initiatives