A | B Testing Checklist

A | B Testing is when you experiment and "split" your audience to test variations of a campaign to determine which performs better. It's extremely beneficial and can be used for testing your email list, email subject lines, landing pages, CTAs, forms...and more.

A few things to consider...

Before the A | B Test:

• Pick one variable to test.

• Choose your goal.

• Set up your "control" and your "challenger."

• Split your sample groups equally and randomly.

• Determine your sample size (if applicable).

• Decide how significant your results need to be.

• Make sure that you're only running one test at a time on any campaign.

During the A | B Test:​​

• Test both variations simultaneously.

• Run the test long enough to get substantial results.

• Ask for feedback from real users.

After the A | B Test:

• Focus on your goal metric.

• Measure the significance of your results using our A/B testing calculator.

• Take action based on your results.

• Plan your next test.